Discover
We look beyond the largest labels for independent and emerging outdoor footwear brands.
12SHOES / ABOUT
Better footwear, thoughtfully selected.
12Shoes curates distinctive outdoor footwear from independent and emerging brands. We make it easier to discover shoes that suit how you move, without asking you to sort through endless products.
Product operationsJinjiang, Fujian
Current focusEast & Southeast Asia
Selection methodType, use, fit & feature
Our story
From a city that makes shoes for the world.
Our product operations are based in Jinjiang, Fujian—one of China’s most important footwear and sportswear industry clusters. Being close to brands, product development and manufacturing resources gives us a practical view of what is being made and why it matters.
12Shoes was created with a different purpose: not to show everything, but to select what deserves attention. We look for outdoor footwear with a clear reason to exist—better comfort, a considered fit, useful protection, reliable traction or versatile everyday wear.
What we do
A clearer way to choose.
We organise the shop around the decisions customers actually make, then connect those choices to verified product information.
Select
Every style should offer a meaningful difference in comfort, fit, function or design.
Organise
Products are structured by shoe type, activity, fit and verified features—not marketing noise.
Support
Clear product, sizing, delivery and market information helps customers choose with confidence.
Where we serve
Starting in East and Southeast Asia.
We currently focus on customers in East and Southeast Asia. Product availability, currency, payment and delivery options may vary by destination.
We will expand into more markets as local delivery and customer support become ready, building toward a genuinely global retail platform one market at a time.
Market by market.
We would rather give one market clear prices, delivery information and support than make a global promise we cannot yet fulfil.
Clear about who we are
Trust starts with useful facts.
Products are sourced from multiple footwear brands and manufacturing partners. Prices, stock and delivery options are shown according to the current store catalogue and selected market.
Legal operator
AUREASIA HK BRANDS LIMITED
Company No. 79212004
Business Registration No. 79212004-000-11-25-A
China product operations
Jinjiang, Fujian, China
Jinjiang Meiling Xinxingmei Department Store D4-106, Zone D, Haixi Building Materials City, Cizao Town, Jinjiang, Quanzhou, Fujian, China
Start with how you move
